Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems.
![We all know that we are driven by speed. Deregulation and the internet have made competition global. Technology makes more technology. So speed-of-change is only ever going to accelerate.
[[MORE]]Competitive advantage is fleeting. Firms need to...](https://64.media.tumblr.com/86dae9e2f593980d0336803afd261bda/tumblr_nx6ekit9cb1uxr35ho1_540.jpg)
We all know that we are driven by speed. Deregulation and the internet have made competition global. Technology makes more technology. So speed-of-change is only ever going to accelerate.
![CEOs may thump the boardroom table and demand “a new game changer … a disrupter” but usually their firms aren’t structured in a way that can create radical innovation.
[[MORE]]Often big ideas aren’t as competitive as incrementally improved ideas...](https://64.media.tumblr.com/89b087e564a9ccb8269ff735c8736230/tumblr_nx0u10Kk2u1uxr35ho1_540.jpg)
CEOs may thump the boardroom table and demand “a new game changer … a disrupter” but usually their firms aren’t structured in a way that can create radical innovation.
![When it comes to doing favours all of us has one of three styles: backscratcher; one-way-streeter; or give-a-holic.
[[MORE]]BackscratchersThese are the most common. Backscratchers will scratch your back - like offering you assistance or making...](https://64.media.tumblr.com/f8ccf03072b3cf681060c4a9f79bef93/tumblr_nwyzqgn1EF1uxr35ho1_540.jpg)
When it comes to doing favours all of us has one of three styles: backscratcher; one-way-streeter; or give-a-holic.
![The enemy of success isn’t failure; it’s inertia. Albert Einstein said: “a person who never made a mistake never tried anything new”.
[[MORE]]In science there’s no such thing as failure or success, merely disproved hypothesis. So, in order to fail...](https://64.media.tumblr.com/31cdd92a067d88abfe5a6ad70eb6b202/tumblr_nwx4f4vjfz1uxr35ho1_1280.jpg)
The enemy of success isn’t failure; it’s inertia. Albert Einstein said: “a person who never made a mistake never tried anything new”.
![At work we often don’t have enough information from which to build an accurate picture. But we’re programmed to make meaning where there is none.
[[MORE]]Information contradicting cherished beliefs can be disturbing. When we feel threatened we draw...](https://64.media.tumblr.com/29c482e47b7901befcadd340951f4faa/tumblr_nwvc9iL0Gq1uxr35ho1_540.jpg)
At work we often don’t have enough information from which to build an accurate picture. But we’re programmed to make meaning where there is none.
How PR can help business innovate
“Innovate or die” declared Peter Drucker- management consultant, educator, and author. Of course this is easier said than done. First you need to agree what you mean by innovation. Then you need to breathe life into it.
Communicators: co-create, collaborate & co-operate
Today’s successful communications plans are integrated communications plans. Plans which need collaboration and co-creation. Where paid media sits cheek-by-jowl with earned media. Where content is created and shared with engaged publics who are pulled to an organisation’s owned media.
25 posts!
Short Thoughts are one-minute reads covering communications, creativity + change. For longer, more fully-formed thoughts visit www.sabguthrie.info or sign up to email updates.
Existing change management methodologies treat change as initiatives: projects with defined start and end dates.
We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the change. We institutionalise the change.
![Managers have moved from knowledge hoarders to knowledge pumps. The moniker: ‘knowledge is power’ is being replaced with ‘power belongs to the network’.
[[MORE]]Writing in the Harvard Business Review Jeremy Heimans and Henry Timms describe a growing...](https://64.media.tumblr.com/ca74bac0cbb7000ead217ec01e13af53/tumblr_nwk2bzEUVY1uxr35ho1_540.jpg)
Managers have moved from knowledge hoarders to knowledge pumps. The moniker: ‘knowledge is power’ is being replaced with ‘power belongs to the network’.
Today public relations practitioners help leaders guide their firms; helping them make good decisions.
Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the long term. Decisions based on understanding the differing contexts of each stakeholder group.
Giving new ideas the run of the house.
New ideas can be like anxious guests – worried about putting their hosts to too much effort. But ideas need to be welcomed. Given the run of the house. If not, they’ll quickly make their excuses and leave.
![Yesterday Seth Godin, the father of permission marketing, wrote about people’s differences. In a post titled: When in doubt, draw a bell curve Godin mused:
[[MORE]]““We’re puzzled when we see uneven acceptance or uneven performance, because it’s easy...](https://64.media.tumblr.com/5bc97ae30c2a940df038f416f2b97b99/tumblr_nw8yz7EnBK1uxr35ho1_540.jpg)
Yesterday Seth Godin, the father of permission marketing, wrote about people’s differences. In a post titled: When in doubt, draw a bell curve Godin mused: