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One-minute reads about communications, change + creativity in management. This is a companion site to www.sabguthrie.info

Today public relations practitioners help leaders guide their firms; helping them make good decisions.
Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the... — Today public relations practitioners help leaders guide their firms; helping them make good decisions.
Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the long term. Decisions based on understanding the differing contexts of each stakeholder group.
Public relations used to be about conversation. Building relationships through listening at least as much as talking.
The industry made a misstep in the mid 20th century. PR became pre-occupied with communicating with its employers’ and clients’ publics via the proxy of media relations. This was to the detriment of direct public engagement.
Today consumers demand to be engaged with - not talked at. Fragmenting media caused by technological advances and changing consumer behaviour has forced a return to Eric Goldman’s Two-Way Street.
There’s an increasingly participatory way in which we consume news and information today.
For PR this necessitates a shift from SOS comms (‘sending out stuff’) to pulling intelligence in. From information broadcast to intelligence acquisition.
Once inside the firm PR practitioners help ensure the right areas of the business have access to this intelligence and so make the right decisions.
**These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.**

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BUILDING PURPOSE & PRINCIPLE WITHIN BUSINESS

A firm’s values go beyond their statements of mission and vision. Values and principles shouldn’t be instruments of external image management. Rather they are ethical commitments to different stakeholder interests. Modern PR helps firms lift these promises off the ‘About Us’ section of the corporate website and bed them down as part of the firm’s DNA. Over time these principles become the base upon which the decisions and actions of employees are made.

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These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.

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