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One-minute reads about communications, change + creativity in management. This is a companion site to www.sabguthrie.info

Public relations is about helping organisations build relationships in public with various publics.
[[MORE]]In the social age that means helping clients become ruthlessly transparent. Working with business leaders to help firms be honest and... — Public relations is about helping organisations build relationships in public with various publics.
In the social age that means helping clients become ruthlessly transparent. Working with business leaders to help firms be honest and authentic.
Today firms are measured by what they do. Not what they claim they do. Or, what they promise they will do.
Anne Gregory, former chair of the PR body Global Alliance, writes:
***“It’s the distance between declared and lived values that form the legitimacy gap.”***
We’ve always held opinions. In the social age our opinions have the potential to be amplified exponentially.
We’ll blow wide open any sliver of legitimacy gap via the social web as we share our thoughts with friends and family and, in turn, they share that content with their followers, friends and family.
US motivational speaker Tony Robbins is more earthy in sentiment:
***‘What you know doesn’t mean shit. What you do means everything’.***
The purpose of communication is action: to influence; to form or change opinions; to alter behaviours.
In a small way this is what I’m doing here. Putting my expertise into action and sharing what I know.
***These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.***

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