short thoughts — How PR can help business innovate “Innovate or...

1.5M ratings

277k ratings

See, that’s what the app is perfect for.

short thoughts

One-minute reads about communications, change + creativity in management. This is a companion site to www.sabguthrie.info

How PR can help business innovate“Innovate or die” declared Peter Drucker- management consultant, educator, and author. Of course this is easier said than done. First you need to agree what you mean by innovation. Then you need to breathe life into... — How PR can help business innovate
“Innovate or die” declared Peter Drucker- management consultant, educator, and author. Of course this is easier said than done. First you need to agree what you mean by innovation. Then you need to breathe life into it.
As a nation the UK struggles with pinning down innovation meaning. There are 40,000 UK Google searches each month for “innovation definition”, “define innovation” and “define innovative”.
According to a survey by Wazoku, a collaborative idea management software company, over half (53%) of British managers believe innovation is little more than a buzzword. Largely meaningless in the day-to-day realities of work.
Worse still, 70% of front line workers said they didn’t completely understand their organisation’s definition of innovation and innovation strategy and how it fits into wider corporate goals.
This represents a golden opportunity for communicators. Internal comms practitioners provide the link between the leader, who can see what needs to be done, and the doers who have their hands on the levers of change but who may need help in seeing the big picture.
Making this connection means providing everyone with a shared understanding of the organisation’s strategic business issues and ensuring that they understand the ‘whys’ as well as the 'whats’. Done well internal communications results in every employee believing they can make a difference, having the relevant tools to make a difference and, crucially, wanting to make that difference.
To enable this internal comms practitioners need to build communications plans which create a clear line of sight between corporate strategy and employees’ daily work. They need to provide direction, build understanding and establish priorities.
***These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.***

short thoughts PR public relations innovation communication

See more posts like this on Tumblr

#short thoughts #PR #public relations #innovation #communication

More you might like

Public relations is about helping organisations build relationships in public with various publics.
[[MORE]]In the social age that means helping clients become ruthlessly transparent. Working with business leaders to help firms be honest and... — Public relations is about helping organisations build relationships in public with various publics.
Keep reading

shortthoughts PR public relations business values social age

“Knowledge is power” runs the cliché. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Be a knowledge miser.
[[MORE]]Having a head full of knowledge made you indispensable to your organisation.
In... — “Knowledge is power” runs the cliché. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Be a knowledge miser.
Keep reading

short thoughts public relations PR social age future of work intellectual capital

Today public relations practitioners help leaders guide their firms; helping them make good decisions.
Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the... — Today public relations practitioners help leaders guide their firms; helping them make good decisions.
Decisions based on listening. And listening not just to shareholders. But to the web of stakeholders who hold the power to sustain firms into the long term. Decisions based on understanding the differing contexts of each stakeholder group.
Keep reading

public relations PR active listening intelligence gathering

Communicators: co-create, collaborate & co-operate
Today’s successful communications plans are integrated communications plans. Plans which need collaboration and co-creation. Where paid media sits cheek-by-jowl with earned media. Where content is... — **Communicators: co-create, collaborate & co-operate**
Today’s successful communications plans are integrated communications plans. Plans which need collaboration and co-creation. Where paid media sits cheek-by-jowl with earned media. Where content is created and shared with engaged publics who are pulled to an organisation’s owned media.
Keep reading

short thoughts pr public relations creativity problem solving critical thinking

Profit optimisation is fine. Profit maximisation isn’t. Turning a Nelsonian eye to everything apart from making money for shareholders is no longer acceptable - or commercially viable in the long run.
[[MORE]]Unilever’s CEO, Paul Polman, told the... — Profit optimisation is fine. Profit maximisation isn’t. Turning a Nelsonian eye to everything apart from making money for shareholders is no longer acceptable - or commercially viable in the long run.
Keep reading

short thoughts business public relations PR shareholder

The social age demands transparent and open business.
Business can no longer ‘control the message’. Instead communications become amplified and shared at whim in the social age. This calls for authenticity in every action for belief-and-behaviour-led... — The social age demands transparent and open business.
Business can no longer ‘control the message’. Instead communications become amplified and shared at whim in the social age. This calls for authenticity in every action for belief-and-behaviour-led business.
Keep reading

short thoughts pr public relations social age social business

The content marketing acid test. How useful is your content?
Content is still king but community is its kingdom. John Deere’s ‘the Furrow’, and the Michelin guides worked a century ago as content marketing examples because they enhanced their... — The content marketing acid test. How useful is your content?
Content is still king but community is its kingdom. John Deere’s ‘the Furrow’, and the Michelin guides worked a century ago as content marketing examples because they enhanced their readers’ lives. They didn’t satisfy themselves with just flogging tractors and tyres.
Keep reading

content marketing public relations PR relationship marketing short thoughts

BUILDING PURPOSE & PRINCIPLE WITHIN BUSINESS

A firm’s values go beyond their statements of mission and vision. Values and principles shouldn’t be instruments of external image management. Rather they are ethical commitments to different stakeholder interests. Modern PR helps firms lift these promises off the ‘About Us’ section of the corporate website and bed them down as part of the firm’s DNA. Over time these principles become the base upon which the decisions and actions of employees are made.

Public relations professionals should help organisational leaders articulate what the company stands for and how it can live up to what it says it is. In other words public relations professionals should play a major part in developing the organisation’s corporate values and ethics from which positive action is driven.

These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.

purpose shortthought PR public relations ethics

sabguthrie.info

Don’t shoot! I’m a customer not a target

Customers should be treated as co-creators not targets. This means forming meaningful relationships - a bedrock skill of the public relations professional - writes Scott Guthrie

PR marketing relationship marketing public relations

Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human... — Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems.
Keep reading

marketing content marketing