short thoughts — “Knowledge is power” runs the cliché. But in the...

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“Knowledge is power” runs the cliché. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Be a knowledge miser.
[[MORE]]Having a head full of knowledge made you indispensable to your organisation.
In... — “Knowledge is power” runs the cliché. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Be a knowledge miser.
Having a head full of knowledge made you indispensable to your organisation.
In today’s social age knowledge is still power. But now power comes from getting things done by sharing that knowledge within your network and beyond.
Today we realise that knowledge is that rarest of assets. One that increases the more it’s used and shared.
PR practitioners can help organisations pump this knowledge around the organisation by coming out of the comms department and entering every corner of the firm.
Helping employees to communicate more effectively. Bundling knowledge, information, intellectual property, experience – the stuff that doesn’t sit on the balance sheet but that can be put to use to create wealth.
*These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates*.

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The social age demands transparent and open business.
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Today public relations practitioners help leaders guide their firms; helping them make good decisions.
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Communicators: co-create, collaborate & co-operate
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Profit optimisation is fine. Profit maximisation isn’t. Turning a Nelsonian eye to everything apart from making money for shareholders is no longer acceptable - or commercially viable in the long run.
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BUILDING PURPOSE & PRINCIPLE WITHIN BUSINESS

A firm’s values go beyond their statements of mission and vision. Values and principles shouldn’t be instruments of external image management. Rather they are ethical commitments to different stakeholder interests. Modern PR helps firms lift these promises off the ‘About Us’ section of the corporate website and bed them down as part of the firm’s DNA. Over time these principles become the base upon which the decisions and actions of employees are made.

Public relations professionals should help organisational leaders articulate what the company stands for and how it can live up to what it says it is. In other words public relations professionals should play a major part in developing the organisation’s corporate values and ethics from which positive action is driven.

These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.

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short thoughts — “Knowledge is power” runs the cliché. But in the...

See, that’s what the app is perfect for.

More you might like

How PR can help business innovate

3 ways CEOs build digital presence

BUILDING PURPOSE & PRINCIPLE WITHIN BUSINESS