short thoughts — Existing change management methodologies treat...

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Existing change management methodologies treat change as initiatives: projects with defined start and end dates. We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the...

Existing change management methodologies treat change as initiatives: projects with defined start and end dates. 

We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the change. We institutionalise the change.

We think about change in terms of timelines. When will it start? When will the change initiative be over?

The simple truth is: change is now continual. It’ll never be over. For this reason change must become part of a firm’s DNA; embedded as an organisational competence.

Alvin Toffler the American writer and futurist has said: “Technology feeds on itself. Technology makes more technology possible.” The speed of change is only going to increase further, not decrease. Business has to adapt; to be restructured to respond to this immediacy.

Change is the new business as usual. Firms need to find ways to adapt to continuous change.

These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.

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