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short thoughts

One-minute reads about communications, change + creativity in management. This is a companion site to www.sabguthrie.info

Hierarchical management is bad for business. Command and control works well in bureaucratic organisations operating in slow moving, stable industries where firms can concentrate on looking inwards to driving out inefficiencies.
[[MORE]]Seen any... — Hierarchical management is bad for business. Command and control works well in bureaucratic organisations operating in slow moving, stable industries where firms can concentrate on looking inwards to driving out inefficiencies.
Seen any industries operating in environments like this lately? No, me either.
Hierarchical, industrial age management does not work in today’s complex, world. Today to survive – let alone thrive – you need to co-create, collaborate and co-operate.
Brian Solis, a principal analyst at Altimeter Group, digital analyst, and futurist has noted:
***“Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change.”***
The *problem* with having employees who are technically capable in digital and social media is that, by definition, they’re networked.
They’re hyper-connected. They can see what’s going on within the firm and beyond its walls.
They become demotivated and disempowered when they’re unable to change things for the better.
Social forces firms to rethink how they operate, organise and communicate.
Employee expectations are heightened and changing rapidly in the social age. Firms won’t be able to hang on to good people if they fail to keep them fully engaged.
***These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.***

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“Knowledge is power” runs the cliché. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Be a knowledge miser.
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The social age demands transparent and open business.
Business can no longer ‘control the message’. Instead communications become amplified and shared at whim in the social age. This calls for authenticity in every action for belief-and-behaviour-led... — The social age demands transparent and open business.
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Business leaders need to actively listen to the people around and within their organisations. Their shareholders: sure. Their customers: absolutely. But also their employees, their suppliers, and society at large.
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Public relations is about helping organisations build relationships in public with various publics.
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SOCIAL AGE DEMANDS TRANSPARENT & OPEN BUSINESS

Being authentic means being the same on the inside as you say you are on the outside. It’s about transparency, truthfulness and being genuine. Brands who fail ‘walk the talk’ will find their customers (and other important stakeholders) spotting the ‘legitimacy gap’, calling bullshit and voting with their feet. It won’t be a solitary walk either.

Today we’re all connected and empowered. The social web has enabled this. We talk to each other. The social web amplifies our words. Our praise as well as our criticisms. And when we talk people like us have more authority than journalists, the government or brands. People like us listen to … people like us – our friends, our colleagues, our family.

These are short thoughts. For longer, more fully-formed thoughts covering business, public relations and change visit www.sabguthrie.info or sign up to email updates.

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Technology, consumer behaviour and market demand are all shifting sands along the social age’s tide.
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Stuck in a rut?
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Existing change management methodologies treat change as initiatives: projects with defined start and end dates.
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