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Short Thoughts are one-minute reads covering communications, creativity + change. For longer, more fully-formed thoughts visit www.sabguthrie.info or sign up to email updates.
“Knowledge is power” runs the cliché. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it. Be a knowledge miser.
Hierarchical management is bad for business. Command and control works well in bureaucratic organisations operating in slow moving, stable industries where firms can concentrate on looking inwards to driving out inefficiencies.
Existing change management methodologies treat change as initiatives: projects with defined start and end dates.
We prepare people for the change initiative. We build support for that specific change event. We make the change happen. We reinforce the change. We institutionalise the change.
Managers have moved from knowledge hoarders to knowledge pumps. The moniker: ‘knowledge is power’ is being replaced with ‘power belongs to the network’.
Stuck in a rut?
No?
Even worse, perhaps you are stuck in a rut but don’t yet realise it.
“Habitualization devours work, clothes, furniture, one’s wife, and the fear of war”. So said Victor Shklovsky in his 1917 essay ‘Art as Technique’.
At work we often don’t have enough information from which to build an accurate picture. But we’re programmed to make meaning where there is none.
The social age demands transparent and open business.
Business can no longer ‘control the message’. Instead communications become amplified and shared at whim in the social age. This calls for authenticity in every action for belief-and-behaviour-led business.
The content marketing acid test. How useful is your content?
Content is still king but community is its kingdom. John Deere’s ‘the Furrow’, and the Michelin guides worked a century ago as content marketing examples because they enhanced their readers’ lives. They didn’t satisfy themselves with just flogging tractors and tyres.
Economic growth is best understood as the rate in which firms solve problems. 20th century capitalism worked by efficiently allocating existing resources. 21st century capitalism works by efficiently creating new solutions to human problems.